Wireframe Sketch

Countering sexism through rebranding a website to promote the accomplishments of women rather than their physical appearance.

Project Overview:

UX/UI Design of a website redesign a female audience. Created a rebrand of the concept. Made the narrative community focused. Add bold colours and simple navigation.


Adobe XD and Illustrator


Currently, the sunshine girl is a beauty contest that encourages a superficial image of women. How can a redesign of the website promote a different idea of beauty?


March 2018